Packaging is something more than simply a way to protect the
goods; and the beauty industry illustrates this fact in the best way. Consumers
are getting more concerned about packaging of beauty products as they demand
for this packaging to be beautiful, protective and functional.
In this scenario, it would be worth discussing the top
trends in beauty products packaging.
Sample sizes
There are a lot of benefits the sample sized packaging has
to offer. This is the reason that the trend of sample sized packaging is
growing continuously. The major benefit of these small sized packages is that
you can encourage your customers to try new products. And those customers will
be more than happy to take these products on the go.
Easy to use packaging
As mentioned above, functionality is an important feature
which needs to be there in the beauty product packaging. Look of the packaging
is important but it’s not everything. Functionality means that the product
packaging is easy to use. For this purpose, you can add features like droppers,
airless pumps and rollers. These features add value to your product with the
help of simplified dispensing and application.
Ecommerce ready packaging
The world has moved towards online shopping. Thus, you need
to make sure that you are ready to sell your beauty products online. In this
scenario, it is important to make sure that you have an effective marketing
strategy in place to promote your products online but you will also have to
make the product packaging ecommerce ready. Since your products may need to be
shipped through long distances, you will have to eliminate the elements of
fragility. Replacing glass packaging with plastic tube packaging can be quite
helpful in the safety of your items while they are being shipped.
Streamlined products
Another rising trend in the packaging of beauty products is
the packaging of streamlined products. These products tend to satisfy customers
using a multidimensional approach. For instance, you can introduce 2-in-1
bronzer and moisturizer among your audience. In this scenario, you will have to
make sure that product packaging is ready to communicate its multi-faceted
benefits.
Eco-friendly packaging
Eco-friendly packaging is an important trend to talk about. The
problem of packaging waste has become quite severe recently. In this scenario,
customers are getting more concerned about the ways to reduce packaging waste.
Good thing is that there are packaging solutions available that can help in
reducing the amount of packaging waste. Such materials can be recyclable as
well as sustainable.
