Packaging is something more than simply a way to protect the goods; and the beauty industry illustrates this fact in the best way. Consumers are getting more concerned about packaging of beauty products as they demand for this packaging to be beautiful, protective and functional.
In this scenario, it would be worth discussing the top trends in beauty products packaging.
There are a lot of benefits the sample sized packaging has to offer. This is the reason that the trend of sample sized packaging is growing continuously. The major benefit of these small sized packages is that you can encourage your customers to try new products. And those customers will be more than happy to take these products on the go.
Easy to use packaging
As mentioned above, functionality is an important feature which needs to be there in the beauty product packaging. Look of the packaging is important but it’s not everything. Functionality means that the product packaging is easy to use. For this purpose, you can add features like droppers, airless pumps and rollers. These features add value to your product with the help of simplified dispensing and application.
Ecommerce ready packaging
The world has moved towards online shopping. Thus, you need to make sure that you are ready to sell your beauty products online. In this scenario, it is important to make sure that you have an effective marketing strategy in place to promote your products online but you will also have to make the product packaging ecommerce ready. Since your products may need to be shipped through long distances, you will have to eliminate the elements of fragility. Replacing glass packaging with plastic tube packaging can be quite helpful in the safety of your items while they are being shipped.
Another rising trend in the packaging of beauty products is the packaging of streamlined products. These products tend to satisfy customers using a multidimensional approach. For instance, you can introduce 2-in-1 bronzer and moisturizer among your audience. In this scenario, you will have to make sure that product packaging is ready to communicate its multi-faceted benefits.
Eco-friendly packaging is an important trend to talk about. The problem of packaging waste has become quite severe recently. In this scenario, customers are getting more concerned about the ways to reduce packaging waste. Good thing is that there are packaging solutions available that can help in reducing the amount of packaging waste. Such materials can be recyclable as well as sustainable.